Hola amigos,
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| The Digital Age |
For decades and decades, businesses have been using
traditional media such as radio, newspapers and magazines to advertise their
brands/products and this has been a great success because prior to the social
media, everyone relied on newspapers to get the latest news, television to
watch their favorite shows and magazines to get the latest gossips and feature
articles and while browsing through the newspapers and magazines, readers will
bump into an advertisement, and while watching television the viewer will get
the opportunity to watch adverts during air breaks of the TV show.
Socail media VS Traditional media
However this has changed dramatically, when a marvellous
thing called digital media came to the party, people started joining social
networks such as Facebook, Twitter and Instagram. Social media blew traditional
media out of the water, people no longer had to wait for the news to be
displayed on TV or newspapers, because they get the latest news immediately
after their released on social sites and people no longer have to wait for
their favorite shows to be played on TV or radio because they can just
download their shows on the internet.
Facebook alone has more than one billion users, this means that an
advert placed on Facebook reaches the eyes of hundreds of millions people, this
is a scary thought because an advert on a newspaper could reach an audience of
up to 2 or 3 million people and now it can easily reach billion people at a much
cheaper rate.
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| Social Media Accounts |
As a result traditional media houses lost readers and
viewers and business lost interest in advertising in traditional media and
started investing their money and time in digital media were they receive an
extremely higher amount of audience at a low cost charge and digital media
workes in the businesses favour because in digital media, consumers can
interact with businesses and get direct feedback from their customers and
customers post reviews on the internet about products that they have purchased
before and this allows for other prospective customers to read about the
product before buying it, this is important because more than 78% of consumers rely on customer reviews to decide whether to buy a product or not.
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| Printing of Newspapers |
Therefore in my opinion advertising in traditional media
is no longer effective, due to people’s loss of interest in traditional media
that resulted in the dramatic loss of readers and viewers and some traditional
media houses closed down because they could not afford to keep their lights on
because businesses were no longer advertising in their publications.
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| New Media |
Great article Indeed social media has changed the lives of many organisations and people as well and i also think its here to stay.
ReplyDeleteThank you, and I do believe that its only a matter of time that traditional media will completely vanish, no more walking to the shops to buy newspapers, just a click on your computer will et you the latest news
DeleteThank you, and I do believe that its only a matter of time that traditional media will completely vanish, no more walking to the shops to buy newspapers, just a click on your computer will et you the latest news
DeleteGreat article Indeed social media has changed the lives of many organisations and people as well and i also think its here to stay.
ReplyDeleteSocial media might be here to stay but traditional media isn't going anywhere. When ever we are in taxis or cars there is radio playing, an update on the go. In the morning at every street corner there are people selling news papers. Commuters in public transport on their ways to works are forever buy news papers. Traditional media is better segmented for advertisers to reach their audience much more effectively. While with social media there is too much information overload, so do consumers deal with that? They don't pay attention to the advertising on social media. With digital devices they simply skip all the advertisements. Social media is also very effective but if agencies want to reach their audience they need to use all the medians they have to their disposal.
ReplyDeleteGood point, but have you noticed that people only listen to radio when they are driving? and an average driver would listen to it for approximately an hour a day, because they drive to work for about 30 minutes and they drive back home for about 30 minutes, and this is just not enough, people left radio because whatever they can listen to on radio, they can also read about it on twitter and it will take them a minute to do so, just like whatever song they want to listen to on radio, they can easily download it
DeleteGood point, but have you noticed that people only listen to radio when they are driving? and an average driver would listen to it for approximately an hour a day, because they drive to work for about 30 minutes and they drive back home for about 30 minutes, and this is just not enough, people left radio because whatever they can listen to on radio, they can also read about it on twitter and it will take them a minute to do so, just like whatever song they want to listen to on radio, they can easily download it
DeleteTake some time an listen to 702, 5 fm. Metro ect. Follow then on twitter an look at how many people comment on the topics they having in studio. You can't find the top of the list. 702 is an interactive radio station people are forever calling in to comment on the station. If we did proper research you'd find that radio really has a lot of followers because we can't really have comment too much without pure facts.
ReplyDeletei am well aware that people call in and comment on the topics of the show, but the radio audience is not as mush as it used to be, there has been a decline in audience
ReplyDeletei am well aware that people call in and comment on the topics of the show, but the radio audience is not as mush as it used to be, there has been a decline in audience
ReplyDelete