Biology educators taught us that humans, animals and plants cannot survive without water, because more than 50% of our body is made up of water and this assists in regulating our body temperature, not to forget that water carries all the nutrients to the entire body. should our bodies have insufficient amount of water, we then face the risk of getting sick from dehydration or even worse, death.
Johannesburg and Kwa Zulu Natal has been experiencing serious water disruptions this year, the Johannesburg municipality insists that the reasons as to why they are cutting our water is because of on going constructions in the city, but is this true... or are they just hiding the cold brutal truth that South Africa could be running out water sooner than anticipated...Kwa Zulu Natal has admitted that they are experiencing water shortages but at least alternative methods are currently been put in place to rectify this water crisis, however the same cannot be said about the electricity crisis, in fact Eskom is attempting to increase the electricity rates whilst not providing us with electricity.
What is going on in South Africa... there is no water or electricity, is South Africa going under in a fast rate? or is the world just coming to an end and this is what is suppose to happen, does South Africa even have a back up plan to sustain us? because after what South Africa has done to the foreigners of the neighboring countries, there's no way that South Africans can take refuge in African countries after the xenophobic attacks that took place in this country, so basically we have no where to go when all goes lose.
His excellency Muammar Abu Meniar el-Gaddafi was born in 1942 on the south of Sirte Lybia. Former Lybia president Mr Gaddafi gained interest in Arab nationalism while he was still in High school, he got inspired in Arab nationalism through listening to speeches of the president of Egypt Gamal Abdel Nasser, by the age of 27 colonel Gaddafi had over thrown the government of Lybia and had become the chairperson of Arab Nationalist Council and ruled Lybia for 42 years.
Colonel Muammar Gaddafi did not share the same beliefs and values as of those of western cultures, infact he was perceived at a dictator, a terrorist for running his country the way he did, when Colonel Gaddafi came in to power, he nationalized all Lybian Private owned companies, including the oil industry and foreign owned properties and used Islamic beliefs and principles to govenrn the people of Lybia, ergo Jews, Christians, white people and homosexuals would be placed in penitentiaries for having their own religious views.
However this was not a necessarily bad thing for the country of Lybia, because during the reign of Colonel Muammar Gaddafi, Lybia became the most literate, long living, highly educated, wealthiest country in Africa with social welfare benefits that would make any European country envious, to top it all of, in 2009 Colonel Gaddafi became the chairperson of African union.
If Colonel Muammar Gaddafi is as bad as CNN and BBC World say he is, a dictator, terrorist then why would Africa elect such an awful heartless leader... It is evident that Muammar Gaddafi was the best thing that ever happened to Lybia, because ever since his assassination in 20th October 2011, the country of Lybia has implode in just less than three years, since the assassination of Colonel Gaddafi Lybia has changed government three times and there has been non stop civil war. But then what do I know...maybe I am just an overly freedom intoxicated pan africanist.
For decades and decades, businesses have been using
traditional media such as radio, newspapers and magazines to advertise their
brands/products and this has been a great success because prior to the social
media, everyone relied on newspapers to get the latest news, television to
watch their favorite shows and magazines to get the latest gossips and feature
articles and while browsing through the newspapers and magazines, readers will
bump into an advertisement, and while watching television the viewer will get
the opportunity to watch adverts during air breaks of the TV show.
However this has changed dramatically, when a marvellous
thing called digital media came to the party, people started joining social
networks such as Facebook, Twitter and Instagram. Social media blew traditional
media out of the water, people no longer had to wait for the news to be
displayed on TV or newspapers, because they get the latest news immediately
after their released on social sites and people no longer have to wait for
their favorite shows to be played on TV or radio because they can just
download their shows on the internet.
Facebook alone has more than one billion users, this means that an
advert placed on Facebook reaches the eyes of hundreds of millions people, this
is a scary thought because an advert on a newspaper could reach an audience of
up to 2 or 3 million people and now it can easily reach billion people at a much
cheaper rate.
As a result traditional media houses lost readers and
viewers and business lost interest in advertising in traditional media and
started investing their money and time in digital media were they receive an
extremely higher amount of audience at a low cost charge and digital media
workes in the businesses favour because in digital media, consumers can
interact with businesses and get direct feedback from their customers and
customers post reviews on the internet about products that they have purchased
before and this allows for other prospective customers to read about the
product before buying it, this is important because more than 78% of consumers rely on customer reviews to decide whether to buy a product or not.
Therefore in my opinion advertising in traditional media
is no longer effective, due to people’s loss of interest in traditional media
that resulted in the dramatic loss of readers and viewers and some traditional
media houses closed down because they could not afford to keep their lights on
because businesses were no longer advertising in their publications.
DO WE STILL NEED JOURNALISTS IN THE AGE OF SOCIAL MEDIA Hola amigos,
Public relations practitioners have been relying on
journalists to publish their materials for decades now, weather a news release
will be published or not, it was only up to the journalists to decide, but
social media has changed that completely, nowadays public relations
practitioners don’t even have to go through journalists to print their
materials, this is all thanks to the power of social media.
Social media has come through for public relations
practitioners because now public relations practitioners can publish whatever
material they choose to publish, at any time they wish to do so, for instance
nowadays we have blogs, facebook, twitter, instagram, google+, pininterest etc whatever
message that the public relations practitioner wants to put out, he/she can
just tweet the message or put it on facebook.
This works better for the public relations practitioner because
social media is instant, one click and your post is published to the world and
social media has a wider range of audience, compared to publications of
journalists, facebook has just over one billion users across the world and journalist’s publications are only
limited to people living in the country or region of those journalists whilst
social media has the power to reach hundreds of millions of people within
minutes, another advantage for the public relations practitioner is that the
message that he/she is conveying reaches the eyes and ears of millions and
millions of people, the same can’t be said about journalist’s publications because
they only reach thousands of readers.
Social media is cheaper to use for advertising compared
to the rates that journalists charge, it is extremely expensive to advertise on
publications of journalists like newspaper or magazine or television because
one has to pay for the space that their advert takes up in the newspaper or
magazine of television, whilst on social media all that needs to be paid for is
the design of the advert because posting content is free and the best thing
about social media is that public relations practitioners can actually monitor how many people view or read their content and they also get feedback by means
of likes and comments on their posts.
Therefore public
relations practitioners no longer need the services of journalists to help them
to perform their tasks, because journalist’s publications are expensive to use
as a medium of communication and their publications reach a limited audience,
thanks to social media public relations practitioners don’t have to go through
journalists in order for them to publish content.
