Hola amigos,
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| The Digital Age |
For decades and decades, businesses have been using
traditional media such as radio, newspapers and magazines to advertise their
brands/products and this has been a great success because prior to the social
media, everyone relied on newspapers to get the latest news, television to
watch their favorite shows and magazines to get the latest gossips and feature
articles and while browsing through the newspapers and magazines, readers will
bump into an advertisement, and while watching television the viewer will get
the opportunity to watch adverts during air breaks of the TV show.
Socail media VS Traditional media
However this has changed dramatically, when a marvellous
thing called digital media came to the party, people started joining social
networks such as Facebook, Twitter and Instagram. Social media blew traditional
media out of the water, people no longer had to wait for the news to be
displayed on TV or newspapers, because they get the latest news immediately
after their released on social sites and people no longer have to wait for
their favorite shows to be played on TV or radio because they can just
download their shows on the internet.
Facebook alone has more than one billion users, this means that an
advert placed on Facebook reaches the eyes of hundreds of millions people, this
is a scary thought because an advert on a newspaper could reach an audience of
up to 2 or 3 million people and now it can easily reach billion people at a much
cheaper rate.
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| Social Media Accounts |
As a result traditional media houses lost readers and
viewers and business lost interest in advertising in traditional media and
started investing their money and time in digital media were they receive an
extremely higher amount of audience at a low cost charge and digital media
workes in the businesses favour because in digital media, consumers can
interact with businesses and get direct feedback from their customers and
customers post reviews on the internet about products that they have purchased
before and this allows for other prospective customers to read about the
product before buying it, this is important because more than 78% of consumers rely on customer reviews to decide whether to buy a product or not.
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| Printing of Newspapers |
Therefore in my opinion advertising in traditional media
is no longer effective, due to people’s loss of interest in traditional media
that resulted in the dramatic loss of readers and viewers and some traditional
media houses closed down because they could not afford to keep their lights on
because businesses were no longer advertising in their publications.
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| New Media |
